MAPPING TERRITORIES, LAND RESOURCES AND RIGHTS: COMMUNITIES DEPLOYING PARTICIPATORY MAPPING/PGIS IN LATIN AMERICA

MAPPING TERRITORIES, LAND RESOURCES AND RIGHTS: COMMUNITIES DEPLOYING PARTICIPATORY MAPPING/PGIS IN LATIN AMERICAMAPPING TERRITORIES, LAND RESOURCES AND RIGHTS: COMMUNITIES DEPLOYING PARTICIPATORY MAPPING/PGIS IN LATIN AMERIC

Comments from the Editors

Welcome to Volume 4 Issue 1 of the Journal of Applied Marketing Theory. With this edition we present some interesting articles that we think offer research in the true spirit of the Journal of Applied Marketing Theory. We are particularly pleased to present to you a practitioner driven article. As we move forward, we see the opportunity to present to you, research that is academically rigorous and practically relevant. Our goal is to present articles that have actionable managerial relevance and we encourage you to submit your best work to the Journal. We present to you the following articles and look forward to receiving your submissions in the near future!! We welcome Mike McCall from Ithaca College and Cornell University to join our main editorial team. We would like to thank the authors for considering JAMT and patiently participating in the review process. A short summary of the articles in this issue follows. Fullerton and Breneau provide a valuable perspective for professional baseball teams as they analyze the novelty and nostalgia effects of movement to a new stadium. The authors’ observations of the revenue and attendance results of a new stadium include some recommendations for rationalizing a new stadium. Brown and Degaris examine the relationship between passion that sports program viewers have and their attitude toward program advertising. The authors also examined the relationships between attitudes toward advertising and both demographics and cross media behavior. Recommendations on how to measure the value for sport advertising media are made by the authors. Schwarz, Murphy and Caldwell look at the effects of global economics on the sports business industry. The authors examine the recent bankruptcies of sports franchises. Recommendations for the use of recovery marketing plans before, during and after bankruptcy are presented. Anitsal, Anitsal and Brown studied the value of gift cards to givers and receivers as well as retailers. The authors also examined the level of intimacy and the duration of the relationship between givers and receivers. The article suggests that retailers recognize the factors that both givers and receivers consider when using gift cards. McCrary contrasts the craft and production approaches to using statistical models to analyze customer information. The author studied the impacts of each approach on the day-to-day work of analysts and managers. The article suggests that craft approaches will increasingly meet the needs of more businesses in the future

A Framework for Managing Inter-Site Storage Area Networks using Grid Technologies

The NASA Goddard Space Flight Center and the University of Maryland Institute for Advanced Computer Studies are studying mechanisms for installing and managing Storage Area Networks (SANs) that span multiple independent collaborating institutions using Storage Area Network Routers (SAN Routers). We present a framework for managing inter-site distributed SANs that uses Grid Technologies to balance the competing needs to control local resources, share information, delegate administrative access, and manage the complex trust relationships between the participating sites

Blurring and Bridging: The Role of Volunteers in Dementia Care within Homes and Communities

Policy makers across the political spectrum have extolled the virtues of volunteering in achieving social policy aims. Yet little is known about the role that volunteering plays in addressing one of the significant challenges of an ageing population: the provision of care and support to people with dementia. We combine organisational survey data, secondary social survey data, and in-depth interviews with people with dementia, family carers and volunteers in order to better understand the context, role and challenges in which volunteers support people with dementia. Social policies connecting volunteering and dementia care in homes and communities often remain separate and disconnected and our paper draws on the concept of policy ‘assemblages’ to suggest that dementia care is a dynamic mixture of formal and informal volunteering activities that bridge and blur traditional policy boundaries. Linking home and community environments is a key motivation, benefit and outcome for volunteers, carers and those living with dementia. The paper calls to widen the definition and investigation of volunteering in social policy to include and support informal volunteering activity

The Role of MMP9 in Satellite Cell Activation After Increased Activity

The unique adaptive ability of skeletal muscle to meet functional demands is exemplified in its response to exercise. Though little is known about the molecular mechanisms that regulate this plasticity, the extracellular matrix (ECM) is believed to play a large role. The basal lamina is a specialized layer of ECM that lies in direct contact with the cell membrane of muscle fibers and facilitates environment-to-cell interactions. Matrix metalloproteinase-9 (MMP-9) is an enzyme in the basal lamina that regulates much of these adaptive processes. During exercise, the regenerative process of damaged tissue requires the activation of muscle-specific stem cells known as satellite cells. Satellite cell activity has been proposed to be activated by MMP-9; However, there are no studies that look at this interaction. Thus the overall goal of the present proposal is to 1) determine the effects of MMP-9 on muscle hypertrophy via satellite cell activation and 2) assess whether hypertrophy of the plantaris muscle observed after functional overload (FO) is due to the increased size of existing muscle fibers or the addition of new muscle fibers. FO of the plantaris muscle, a calf muscle responsible for ankle extension, was performed in WT and MMP-9 knockout (MMP-9 KO) mice (~4 mos of age) by removing the soleus and gastrocnemius muscles and randomly placed into the following groups: 1) 2-day FO (n=5/group) and 14-day FO (n=5/group). A 0-day time point for each group was added as a baseline control (n=5/group). Fluorescence immunohistochemistry was performed using anti-Pax7 and anti-laminin antibodies to label satellite cells and the basal lamina, respectively. There was a general increase in satellite cells after 14-days FO compared to 0- and 2-days in both the WT and MMP-9 KO mice. There also was no observable trend or pattern in fiber count between time points for both WT and MMP-9 KO mice. However as the sample size is based on n=1 for each group at each time point no inference to statistical significance can be made. At this juncture, more samples are being analyzed to determine these relationships

First impressions from faces in dynamic approach–avoidance contexts

Theoretical understanding of first impressions from faces has been closely associated with the proposal that rapid approach–avoidance decisions are needed during social interactions. Nevertheless, experimental work has rarely examined first impressions of people who are actually moving—instead extrapolating from photographic images. In six experiments, we describe the relationship between social attributions (dominance and trustworthiness) and the motion and apparent intent of a perceived person. We first show strong correspondence between judgments of photos and avatars of the same people (Experiment 1). Avatars were rated as more dominant and trustworthy when walking toward the viewer than when stationary (Experiment 2). Furthermore, avatars approaching the viewer were rated as more dominant than those avoiding (walking past) the viewer, or remaining stationary (Experiment 3). Trustworthiness was increased by movement, but not affected by approaching/avoiding paths. Surprisingly, dominance ratings increased both when avatars were approaching and being approached (Experiments 4–6), independently of agency. However, diverging movement (moving backward) reduced dominance ratings—again independently of agency (Experiment 6). These results demonstrate the close link between dominance judgments and approach and show the updatable nature of first impressions—their formation depended on the immediate dynamic context in a more subtle manner than previously suggested

Study protocol for COVID-RV: a multicentre prospective observational cohort study of right ventricular dysfunction in ventilated patients with COVID-19

Introduction: COVID-19 can cause severe acute respiratory failure requiring management in intensive care unit with invasive ventilation and a 40% mortality rate. Cardiovascular manifestations are common and studies have shown an increase in right ventricular (RV) dysfunction associated with mortality. These studies, however, comprise heterogeneous patient groups with few requiring invasive ventilation. This study will investigate the prevalence and prognostic significance of RV dysfunction in ventilated patients with COVID-19 which may lead to targeted interventions to improve patient outcomes. Methods and analysis: This prospective multicentre observational cohort study will perform transthoracic echocardiography (TTE) in 150 patients with COVID-19 requiring invasive ventilation for more than 48 hours. RV dysfunction will be defined as TTE evidence of RV dilatation along with the presence of septal flattening. Baseline demographics, disease severity data and clinical information relating to proposed aetiological mechanisms of RV dysfunction (acute respiratory distress syndrome (ARDS), disordered coagulation, direct myocardial injury and ventilation) will be collected and analysed. Primary outcome measures include the prevalence of RV dysfunction and its association with 30-day mortality. Exploratory outcome measures will investigate the association of the proposed aetiological mechanisms of RV dysfunction to the primary outcomes. Prevalence of RV dysfunction will be determined along with 95% Clopper-Pearson CIs and 30-day survival will be analysed using logistic regression adjusting for patient demographics, phase of disease and baseline severity of illness. The role of potential aetiological factors (ARDS, disordered coagulation, direct myocardial injury and ventilation) in relation to the primary outcomes will be analysed using logistic regression. Ethics and dissemination: Approval was gained from Scotland A Research Ethics Committee (REC reference 20/SS/0059). Findings will be disseminated by various methods including webinars, international presentations and publication in peer-reviewed journals

Face identification in the laboratory and in virtual worlds

Investigations into human cognition typically control variables tightly in the laboratory or relinquish systematic control in field studies. Virtual Reality (VR) can provide an intermediate approach by facilitating research with complex but controlled environments. However, understanding of the correspondence between VR and laboratory paradigms is still limited. This study addresses this issue by comparing established laboratory tests of face identification with passport control at a VR airport. We show that test characteristics transcend comparison of the laboratory tests and VR and demonstrate consistent correlations between these tasks. However, person identification in VR was also marked by bias to accept mismatching identities. These findings support correspondence between laboratory tests of face perception and VR but also highlight the importance of understanding human behaviour under more complex conditions. This problem arises in many areas of psychology, and our study shows that VR offers a solution by providing complex but controlled environments